Specifying
Your New Door
Car Wash Doors: The Good, The Bad & The Ugly.
You've
been waiting for this moment; your grand opening, every thing has turned out great
so far. The location you have is perfect, traffic counts have confirmed that your
location has all of the potential that you've known it had all along. Although
you've had some challenges along the way, Your architect contractor and equipment
people have finally completed all phases of design and construction. Your long
hours of hard work, sweat and months of planning are bringing your dream into
a reality full of promise. You look back to the breakdown of your total investment
of $ 325,000: Land $ 75,000.00 Equipment $ 100,000, Building $ 150,000.
The
big day comes, the execution of your marketing plan has the customers lined up
and you're ready to go. The excitement is almost more than you can bear. You say
to yourself. This is going to be the ticket to a better life for my company's'
stakeholders, my family and myself. You can almost taste the success. One vehicle
goes through, then another, then another and yet another. CHAA-CHING, CHAA-CHING
you can hear the register and coin ops bringing you closer to the your goal. Profit!
The sensation of doing a great job for your customers with your new investment
puts you on top of the world.
Some
time later it happens. Who would have known? You look back to your door investment
of
$ 4,000 It looked like a good product. The manufacturer had claims that
sounded fantastic. They gave you a great discount! The contractor had used the
same doors for other projects and had recommended it for your building. The price
was right. They were real bargain. They even had a best buy guarantee! As you
look at the door, it hangs jammed and slumped to one side of the opening of your
business's entrance about two feet from the floor. Your heart sinks. Vehicles
are pulling out of the line and driving down the street to the "other"
car wash. You call the people responsible for the doors. Sorry, we are too busy
to get to you today. Is tomorrow a problem? One week and 500 passing customers
later, they get back to you with the run-around, some time later the door gets
fixed and after looking at the bill. You ask yourself, "why didn't I invest
just a little more in my doors?"
Sound
like a familiar story? Over the last decade of serving the car wash industry with
door products, I have heard this story in many variations from car wash owner
around the country. Many have made the wrong choices due to claims made by inexperienced
car wash door people or have either overlooked the importance of their door systems
and many times have inherited the problems from a previous owner. This article
is intended to help you sort through the mayhem and select a good door system
that will not only keep your customers in the wash line, but will help you build
and make that dream of a successful business a reality.
Relative
to your investments for equipment, building and land, your door system is a small
percentage of your overall investment for a successful car wash operation. Although
a small part of the overall equation, a good looking, dependable and reliable
door system can make the difference on whether your customers decide to do business
with you or go somewhere else to wash their vehicle. Investing some time up front
to research and specify the right door system for your wash can mean the difference
of your $ 325,000 of land, building, equipment investment sitting idle or producing
you a profit.
Systems
Available
There are so many types, designs and models of doors in the construction
industry that are offered for use in car washes that it may seem dizzying. Many
seem to be a great bargain up front, but end up being an obstacle to your success
and happiness later. Most door and operator products on the market are designed
and manufactured for standard commercial applications and not for rigorous car
wash use. An uninformed or misinformed decision in this area will inevitably turn
that hard-earned profit into additional door repair expenses and additional advertising
costs to get those unimpressed customers back.
Only
a few door systems on the market today, really offer car wash operations with
the reliability, good looks and the durability that car wash bays require. Polycarbonate
sectional doors with air-powered or electric operators and Bi-parting or Roll-up
PVC strip doors are by far the most popular and most successful. Other products
rarely have what it takes to really survive and thrive in car wash conditions,
especially automatics or conveyors where conditions vary in temperature, pH and
where levels of direct spray and corrosion are at their highest.
Polycarbonate
Doors
Polycarbonate sectional door systems are an excellent choice for car
wash applications and are terrific for use in wet and corrosive conditions. They
combine a tough, translucent door panel that has high appeal and comfortable for
customers when in the wash. Constructed with a strong aluminum frame, these products
are strong, corrosion resistant and durable. Polycarbonate doors are an excellent
choice for almost all car wash conditions and climates and are very reliable.
Although somewhat low in R-value, polycarbonate doors actually will increase bay
temperature by allowing sunlight to warm the bay during the day and will illuminate
the bay at night. Powered by air-powered operators or modified electric operators,
this type of door will help you achieve several things. First, positive imagery
of your building to your customers and second a product that is reliable, good-looking
and durable in tough car wash conditions.
When
purchasing polycarbonate doors, invest in the best material options available.
Stainless steel: track, hinges, face hardware and sealed bearing magnum rollers
should always be specified to ensure long life of the product. These options should
never be passed up as they play a monumental role in the future reliability and
durability of your system. The extra cost up front for these options may sometimes
seem somewhat intimidating at first, but will keep you running on those busy days
when other products have you running for the phone to call for service or repair.
Counter-balance
Options
Counterbalance systems such as galvanized torsion springs, weights
with cable assemblies, straps, belts and the like are all acceptable products
for use in car washes and each have their benefits. Galvanized torsion springs
have excellent corrosion resistant properties and are good for self-serve and
most automatic applications as they have a better chance of keeping a door balanced
properly and are safe for public use. Doors with galvanized torsion springs do
not slam and jar the whole door system when suddenly reversed in mid-cycle as
with any type of counter-weight type system. Counterweight systems in self-serve
applications can cause you an unsafe situation and should be avoided. Use galvanized
torsion springs in these situations.
Bi-parting
orRoll-up strip-type doors
Bi-parting or roll-up strip doors can also be a
good choice for some car washes. Designed with corrosion resistant materials,
these types of products generally work well in mild climates. Car washes in areas
with medium to severe winter conditions should highly consider using a polycarbonate
sectional door as a back up for cold weather protection during the winter season.
Commercial
steel insulated doors may be appealing for cost reasons. But are a bad choice,
because insulation soaks up moisture, adds additional weight to the door and causes
delamination of the sections. They normally will create an ugly eyesore after
time that will turn your most loyal customers the other direction. The standard
steel materials used for hardware on these types of products will rust, freeze-up
and streak to the outside face of the door and other equipment. This will create
an ugly appearance on the outside of the doors, drip down on your customers' vehicles
and cause you downtime for repair and cleaning.
As
mentioned previously, there is many other door systems available in the market,
but a word of caution. If they have been modified for car wash use and not designed
for the car wash environment by people experienced in car wash applications. You
may be asking for problems that will develop down the road. These problems of
course always follow "Murphy's law" and have a tendency to rear their
ugly heads during your busy periods.
Operating
Systems
Not only is the construction and design of your door itself important,
but equally important is the opening /closing mechanism that is used to operate
the door. Either air-powered or electric openers can be used to reliably open
and close the door. Depending on where they are mounted and how, can make the
difference on whether that door will operate when needed or not.
Air-powered
Operators
Air-powered operators are excellent selections for in-bay use and
even mechanical room applications. The twin cylinder design has been around quite
a while and although some significant changes have been made, they are not for
every situation. New air-operator designs are now on the market where the product
is mounted above the door in a drawbar fashion or mounted vertically along the
door. I predict these new band-type air operators will be an excellent solution
to standard lift and high lift door applications. These products can be mounted
above the door where it is warmer and out of the direct spray and cold weather
exposure. Invest in these designs, but look at the internal and external design
of the product to make sure they have all the properties that will ensure low
maintenance and durability. Review these new designs carefully and look for products
fewer, corrosive resistant internal working parts.
Electric
Openers
Electric openers should be applied in drier areas such as prep areas,
mounted above the rafters or mounted in equipment rooms. Some of the newer electric
designs do offer in-bay use, but are still somewhat inexperienced and do not have
the experience of in-bay use to prove favorable mention. Electric operators will
produce positive results if the bay is spacious and well cared for. Proper installation
and design is key in using an electric operators in carwash situations.
Like
the doors themselves, material use and design is monumentally important when selecting
the right door operator system. Your new system must be able that will take the
punishment of direct and in-direct moisture spray all season long. If people experienced
in car wash environment design and manufacture the operating mechanism, you are
on the right track. Look for a simple design, stainless steel and anodized aluminum
construction and other corrosion resistant materials and fewer working parts.
Always look for products, which have replacement parts readily available. Products
that are manufactured offshore or built too unique can hang you out to dry when
you do have a breakdown. Waiting for parts during your peak times can be really
taxing on your bottom line and patience. Always look for products that have reduced
maintenance built into the design and ease of serviceability.
Operator
Accessories
There is are many accessories that can be applied to car wash use
for timing your door with your equipment and creating smooth and productive customer
flow and also for safety. Again, the use of products that were intended for standard
commercial use will not produce consistent, positive results in this environment.
For maximum durability and reliability you can only expect the highest quality
products to perform favorably over time. Specify products that are designed for
high moisture environments or ones that can be sealed or located in a dry room.
Selecting
the Right System for your Location
When specifying any door and operating
system for your car wash bay look for products designed with as much stainless
steel and other corrosion/rust resistant materials possible. Insist on tough,
durable components that will take the continuous abuse of constant use. Stainless
steel, anodized aluminum, polyethylene (UHMW), PVC and assemblies that are sealed
for moisture protection are excellent choices, but look for a good design as well.
Plastics, rubber and other soft materials will wear easily when matched with metal
components and will increase repair costs.
Not
only are the materials on the exterior of the product important. The interior
of the product also needs to be evaluated. Ask yourself. "Does the exterior
and interior of the door and operator components also have the corrosive resistant
properties that are important in my bay?" In time you will find that the
both the exterior and internal components will be exposed to some degree of moisture
and corrosion. Keep a keen eye out for internal components that will survive the
punishing moisture and corrosion that will eventually seep into the product.
To
select the right door for your application, look at other car wash operations,
ask questions, what makes this door a good product for my area. Ask the owners:
What do you like about the product? What problems have you faced? Does the product
meet the climatic demands in your area? Is the door reliable and dependable? Are
they easily serviced? What kind of service did they get when the problem did arise.
Did they get prompt attention to their needs? Did the manufacturer stand behind
their product without a hassle? If all else fails ask your car wash equipment
distributor for the experiences they have had. Asking questions and investing
time reviewing possibilities will bring you closer to a better choice.
When
choosing a door system, material and operational qualities of the system of course
are very important, but also the manufacturer. Spend some time up-front researching
the manufacturers' background, experience, and reputation with door systems made
for car washes. Although cost is always important to your business, remember you
get what you pay for. Be careful when faced with the bargain. Car wash doors are
not a commodity like microwaves or brooms. Each door system should be evaluated
and tailored for your business for long term reliability. To do develop a door
system that works for your individual wash requires effort and therefore cost.
Although some car wash door products appear like a bargain at first. Some manufacturers
will leave out what will be important when that door system eventually malfunctions:
After the sale Service.
Climate
Considerations
Internal and external climate plays a major factor in selecting
the right door system for your wash. Geographic areas with high humidity, rain,
snow and cold temperatures multiply the number of things a door system must endure
and still stay reliable and operable. It is of the utmost importance to use products
that have taken these environments into account. Use products with the most durable,
corrosive resistant properties. Internal car wash climates range from semi-dry
to monsoon level. Depending on the mix of soap and chemicals, the concentration
of damaging chemicals can expose a door to high levels of corrosion and therefore
more susceptible to malfunction. Your internal bay dimensions play a key part
in what your internal climate will be like. When designing a new car wash, build
to optimum size. The larger the bay, the drier it will be and the less concentrated
the chemical exposure to your door system. If you follow this advice, not only
will your door system work better, but also you will find your bay much more manageable
and your customers more comfortable.
Installation
& Maintenance
As with any product, proper installation and maintenance
is a key to continued durability and reliability of your door system. Your door
system should always be installed by professionals or individuals experienced
with installing these types of door products. A properly installed product is
the main ingredient to good functionality, dependability, reduced service costs
and will ensure the safe operation of your door system day in and day out.
Maintenance
is very important in keeping a door system dependable and operable year round.
Always set up a maintenance schedule congruent to the door manufacturers' recommendations.
If the manufacturer does not provide a proper maintenance schedule, check with
the people who installed the product to give you recommendations. Follow the schedule
or the money you invested in the system will not yield you a fair return. Do not
believe the fallacy of a totally maintenance free door. There is no such thing.
Door systems are a mechanical system and require service and routine maintenance,
just like a vehicle or other machine. If someone claims they have a totally maintenance
free door, they are not being truthful.
Taking extreme care when selecting
doors for your new, renovation or repair project is extremely important to your
success as a car wash. Your time spent on this commonly overlooked part of the
equation can be the key to your success or your failure. Research your door system
critically and in detail and check for manufacturers that are honest, reputable
and are experienced in car wash applications. Make sure the suppliers stand behind
their product without question. Anyone can band aid a door product and call it
a car wash door, but it is up to you to keep informed and ensure that the door
system is fit for long term use in this tough environment. Treat your door system
like any other part of your equipment package and research, research, research.
Look for and insist on only the most durable options. This is not an area to look
for bargains. Spending the time and energy will make the difference between your
$ 325,000 investment putting out a profit or becoming a liability. Keep the things
we mentioned in mind and you will find you customers staying in line and the sound
of those registers and coin ops singing. Good luck and happy washing!
Kevin
Baumgartner, a founder of American Garage Door Supply Inc. has committed his career
to providing door solutions for the Car Wash Industry. He can be reached at 1-800-233-1487
for further help and solutions to your door needs.